For the official LIV Golf x Peggy Gou collaboration launching at LIV Golf Korea 2026, I helped lead the creative development and execution of a limited-edition capsule collection designed to merge Peggy Gou’s distinct visual language with the world of golf. Working closely with LIV Golf’s VP of Music & Event Production and Peggy Gou’s brand lead, I developed the internal creative brief and originated the collaboration’s core concept direction, drawing inspiration from 90s Chicago house and Detroit techno event posters, underground club graphics, and archival music culture to shape the overall aesthetic. I collaborated closely with our internal creative studio and Peggy Gou’s team throughout the design process to ensure the capsule authentically reflected both Peggy’s identity and the energy of a LIV Golf event.