Nick Martinelli
I’m a 31 year old creative with a focus on experiential marketing, brand partnerships, and graphic design.
My experiential work sits at the intersection of retail, culture, hospitality, and brand storytelling, creating environments that feel emotionally immersive and impactful for fans and customers alike.
At LIV Golf, I led and contributed to global retail and fan experience initiatives spanning on-site retail environments, branded activations, merchandise storytelling, hospitality touchpoints, and large-scale event experiences across the globe. My role focused on shaping how fans physically interact with the brand, from the visual language and spatial experience of retail to collaborative activations, premium merchandising moments, and culturally driven programming that connects golf with music, fashion, and contemporary culture.
Alongside my work in golf, I conceptualized and produced “House of JL” with J.Lindeberg during the 2023 Masters Tournament, a multi-week cultural and hospitality experience designed to bring together golf, fashion, and music communities in a way that felt distinct from traditional Masters activations. The project blended limited editions product, private events, creative direction, and social programming into a cohesive brand world that reflected the evolving intersection of sport and lifestyle culture within golf.
Across both projects, my focus has remained consistent: building experiences that feel intentional, culturally aware, and emotionally memorable where physical space, product, narrative, and community all work together as part of the same story.