Ahead of LIV Golf Korea in Busan, I partnered with Korean Golf Club, New Era Korea, and MOTZ Agency to create a three-day fan activation at New Era’s flagship store in Seoul’s Apgujeong district. Designed to build excitement around the tournament and Korean Golf Club’s rebrand, the pop-up combined exclusive merchandise drops, interactive experiences, and athlete engagement.
Highlights included a custom putting green inspired by Busan’s iconic Gwangan Bridge, a golf cart photo opportunity, on-site apparel customization, prize giveaways, and a meet-and-greet with team captain Byeong-hun An.
The activation successfully blended golf, fashion, and entertainment while strengthening fan connection to the team ahead of its home event.