As part of the FW22 marketing/influencer calendar for J.Lindeberg, I successfully produced a weekend golf & racket trip at Inness Resort in Upstate New York. Planning and execution for this event included asset creation, gifting and packaging, influencer invites and travel logistics, activity scheduling, and creative execution for social media.
Our goal of this activation was to increase brand awareness through strategic influencer targets and drive sales for our FW22 collections in golf and fashion.