A project I’ve been working on since August, 2024 with the intentions of developing Allez-Allez into a zine.
The visual identity of Allez-Allez is to blend the visceral and often brutal nature of rock climbing with polished design aesthetics that appeal to two different worlds at once.
The intention is to allow consumers to feel all of the emotions, successes, pain, and attention to detail that goes into the sport without ever having to climb.