For Forden Golf Collection 2, I served as Creative Director leading the collection’s overall visual identity across product, graphics, campaign direction, and marketing. The collection’s color story was originally inspired by my 2022 Masters Tournament ticket, blending cool tones of blue and lavender with contrasting red accents to create a palette that felt both nostalgic and contemporary.
Additional references spanning Hilma af Klint abstract paintings, 1970s golf print advertisements, late-1960s Japanese editorial design, and vintage soul record covers helped shape the collection’s broader visual language and creative direction.