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VERVE Label Group
I worked with the digital marketing team at Verve Label Group to help effectively run marketing campaigns on social platforms, as well as create news letters for our artists. I was involved in day to day tasks that included editing and writing news items, scheduling posts, creating content for social posts, and conducting research for innovative marketing techniques using the latest AR and VR technologies.
Fame House
I collected and synthesized 6 months of Pearl Jam’s metrics across all social media channels (Facebook, Twitter, Instagram, YouTube) and gathered insights from that data to help create a social media report deck for my manager to pitch to Pearl Jam’s team. I also updated client’s audience snapshots and scorecards using data analytics platforms like Simply Measured, Facebook Manager, Google Analytics, Link Fire, and Next Big Sound.
Artists included: Pearl Jam, 2Pac, REO Speedwagon, End of the World, MadeinTYO.